What is CRM Apps?

CRM (customer relationship management)  apps is a category of software that covers a broad set of applications designed to help businesses manage many of the following business processes:

• customer data

• customer interaction

• access business information

• automate sales

• track leads

• contracts

• marketing

• customer support

• clients and contacts

• support vendor / partner relationships

• employees

• knowledge and training

• assets or resources

While CRM software is most commonly used to manage a business-customer relationship, CRM software systems are also used in the same way to manage business contacts, employees, clients, contract wins and sales leads. Typically, CRM software is used in the enterprise, however many products scale and can be used in a business of any size.